Freely | Nutrition Center

More knowledge.
More confidence.

Every time you shop for pet food you’re bombarded with nutritional claims and hard-to-pronounce ingredient lists. No wonder you’re confused. We were too. Not to fear, we’re here to help you sniff out the answers you seek.

meet the
experts.

You don’t need to be an expert in pet nutrition to find the right food. We have nutritionists on staff who are here to help.

jessica neal, m.s.

sara gilbert, dvm

kerri wilcoxen, dvm

George Collings, Ph.D.

sarah hubler

ross hubler

~~more questions?~~
more answers.

Looking for more information about pets and food? Browse our library of articles carefully written and curated by our experts.

limited ingredients doesn’t mean limited options

Limited ingredient diets, or LIDs, are simple pet foods with a simple approach. LIDs are a great way to give your pet a well-rounded meal, and we'd love to share more about why we think LIDs are great!

grain-free vs whole grain pet foods

Which is better: grain-free or whole grain dog food?

proteins: tasty building blocks for your pet’s nutritional health

There are many great protein options for your pet's food. At Freely, we chose to focus on a few, high-quality proteins to give you a range of options while keeping your choices simple. Learn more about our proteins and why we believe each is a fantastic choice.