pet food is complicated.
freely is simple.
why is pet food so confusing?

At Freely, it’s not. Here there are no complicated ingredient lists. No confusing pet food aisles. Just good-for-them food that’s easy to understand.

we do things a little differently.

We're not salespeople, we're pet people, and we're here to make your life easier. We'll help you find the best food for your pet and understand WHY it's a good choice.

You can spend less time feeling guilty and confused and more time playing fetch or cuddling on the couch.

find the right food
for your pet.

Our food-finding philosophy is simple: focus on the pet who’s eating it. Answer a few questions about your dog or cat and we’ll give you a food recommendation tailored to their needs.

how much should I feed? calculate the serving size

you’ve got questions? we’ve got answers.

Should my dog eat grains? Which protein is best for my cat? Are treats part of a healthy diet?

Get the answers to these questions and more in the Freely Nutrition Center.

simple bowl.
happy soul™.

Delicious dry food. Mouth-watering wet food. Beneficial broths. All our recipes are made with limited, purposeful ingredients dogs and cats love.