Pet food should be simply good for your pet and simply easy to understand. Because when you're confident with your choice, you're free to enjoy all the little moments with your pet.
Delicious kibble. Mouth-watering wet food. Beneficial broths. All our recipes are made with limited, purposeful ingredients that provide all the essential nutrients your pet needs, and nothing they don't. If it doesn't benefit your dog or cat, you won't find it in our recipes.
We’ve been where you are. We’ve stood in the confusing pet food aisles. We’ve tried to decipher some of these ingredient lists. We’ve asked the same questions: should my dog eat grains or no? Which protein is best for my cat? How many treats is too many?
We know what it’s like to feel unsure about what you’re about to feed your pet. And we’re here to change that. Ask our team of expert nutritionists anything. We'll give you our honest answer.