we’re here to make pet food simple .

Pet food should be simply good for your pet and simply easy to understand. Because when you're confident with your choice, you're free to enjoy all the little moments with your pet.

simple bowl.
happy soul®.

Delicious kibble. Mouth-watering wet food. Beneficial broths. All our recipes are made with limited, purposeful ingredients that provide all the essential nutrients your pet needs, and nothing they don't. If it doesn't benefit your dog or cat, you won't find it in our recipes.

you’ve got questions? we’ve got answers.

We’ve been where you are. We’ve stood in the confusing pet food aisles. We’ve tried to decipher some of these ingredient lists. We’ve asked the same questions: should my dog eat grains or no? Which protein is best for my cat? How many treats is too many?

We know what it’s like to feel unsure about what you’re about to feed your pet. And we’re here to change that. Ask our team of expert nutritionists anything. We'll give you our honest answer.

find the right food
for your pet.

Our food-finding philosophy is simple: focus on the pet who’s eating it. Answer a few questions about your dog or cat and we’ll give you a food recommendation tailored to their needs.

how much should I feed? calculate the serving size