it all starts with
simple ingredients.

The more you know about your pet’s food, the more confidence you have that you made the right choice. But an ingredient list can only tell you so much. And by Freely standards, it’s not enough.

our simple recipe.
Start with something real.

We start with real ingredients. Real animal protein. Real vegetables. Real vitamins and minerals that serve a real purpose for your pet.

Only keep the good stuff.

We only offer limited-ingredient pet foods that provide all of the essential nutrients your pet needs while using as few ingredients as possible. If it doesn’t benefit your pet, you won’t find it in our recipes.

Focus on quality.

Each high-quality ingredient is sourced thoughtfully from around the world. And every Freely recipe is made (and checked for quality and safety) right here in the United States.

ingredients with a purpose.

All of our Freely recipes are made up of a combination of these real ingredients. Learn what they are, why they’re important, and, in some cases, how to pronounce them (because let’s be honest — sometimes good-for-them ingredients are hard to pronounce).

proteins chosen with a purpose.

A lean meat full of vitamins and minerals your pet needs to build strong muscles, fuel their playtime activities, and maintain a healthy weight.


A highly digestible protein that provides the extra iron boost of red meat while giving pets with sensitive systems an alternative to beef or poultry. 


An excellent seafood protein loaded with omega-3 fatty acids for joint, brain, and skin healing.


An alternative protein that, for some animals, agrees with their systems or palettes over more traditional proteins.


A highly digestible non-meat source of protein that’s also a good source of fatty acids, especially arachidonic acid.


A source of protein that provides extra cooked collagen and nutrients.

grains we love.
Brown Rice

An easily digestible form of carbohydrates for short-term energy use. Also a source of fiber that works well with many sensitive systems.

Oat Groats

A great source of fiber, iron, and carbohydrates that can help your pet feel full longer.


A gluten-free seed grain that contains B vitamins, phosphorus, and magnesium.


An ancient grain with a higher protein content than typical starches.

Pearled Barley

An alternate source of easily digestible carbohydrates for short-term energy and fiber for long-term digestion. Also a source of B vitamins, which help a pet’s metabolism run smoothly.

from the garden.
Sweet Potatoes

A great source of fiber to help digestion and a great source of energy that is slower to digest and helps your pet feel full for longer. Plus, this slower digestion can assist in blood sugar regulation. Also a source of beta carotene, B vitamins, and manganese.


A legume that provides lean protein, starch, and fiber to help provide energy and amino acid building blocks.


A great source of calcium, iron, vitamin A, vitamin C, and magnesium.


A great source of beta carotene (which can be converted to vitamin A), fiber, vitamin C, and vitamin K to help support your pet’s visual health, nerve function, and skin health.

Chicory Root and Inulin

This ancient plant related to the dandelion has a list of benefits a mile long including prebiotic properties and a digestive aid, and it can give a bit of help to blood sugar regulation.


A fat high in omega-6 that promotes skin and nerve health while also supporting important hormone production.


A spice known for its anti-inflammatory properties.

Rosemary Extract

A spice thought to be an antioxidant and natural preservative.

other important nutrients.

Plays an important role in bile acid conjugation, retinal function, and myocardial health. Each and every one of our recipes for dogs and cats contains extra taurine for heart health.

Choline Chloride

A vitamin B complex that helps keep your pet’s metabolism running efficiently. It also plays a role in many biological chemical reactions and is part of a critical neurotransmitter.


An amino acid that is essential in several biochemical processes including the production of taurine.